Multi Format Access (MFA) disc delivers “Your Music Your Way” by
bundling multimedia bonus content with merchandising opportunities
together in a new Interactive Physical Format disc. With an industry as
demanding as this, you know you need to do everything possible to sell
your music. Let your fans and industry contacts experience more by
giving them a multimedia experience that will set you apart from all the
other artists. By using MFA technology, your CD can feature MPEG video
clips, bonus tracks, merch, ringtones, animation, screen savers,
interviews, promotional materials, direct links to your website, email, and
more. Plus, you can change this content so it keeps the fan coming back
to get the latest news or material without manufacturing a new CD.